Having an online business is a great experience that leads you to learn so many new things when you just begin your startup. You need to come up with a business idea, name your business, design a logo, launch a website, build an online marketing strategy, and accomplish so many tasks.
But when some time after launch passes, there is a high risk of stepping into a stagnation state. If you notice that your profits are no longer growing, this usually means that it is time for a change. And one of the best ways to grow and scale your online business is to use automation.
If you run one of those online startups that have reached the state where it needs to change and grow, then automation is something that can help you accomplish your goals successfully. If you lack ideas of where you could use automation in your business, we are going to share a few.
Tip #1: Use a Print on Demand Shipping Service
One of the best and most effective ways to automate your business is to incorporate print-on-demand dropshipping fulfillment into your selling process. This will allow you to grow and scale your online business much more effectively because a print on demand service will automate most of the processes, including the production, delivery, and storage space.
Print on demand products are in high demand, just like the name of the business model suggests. Novelty items, also known as custom-made merchandise, are great as gifts. Brands can include them for free in a package. It will raise brand awareness and provide free advertisement since people would be using products with your logo on them.
Tip #2: Welcome Your Website Visitors
The way you greet your customers is very important because it is like a business card of your online store. Once people reach your landing page from a search engine, what they see at the first second equals how they view you and your business. It is one of the first steps that you can take to engage with your website visitors more.
But on the other hand, if you were to greet each customer after they sign up manually, you would be wasting a lot of precious time that could be used way smarter. Therefore, you can automate this process of greeting your new website users. To do so, you can automatically send a greeting email seconds after a sign-up.
Tip #3: Create the Sense Of Urgency
Creating a sense of urgency and the fear of missing out can help you increase your sales and more website visitors actually to convert after their visit. A sense of urgency will create the need to rush and take the limited-time offer. If it wasn’t limited-time, a person might decide not to rush, think about it, and eventually forget about it.
But you do not need to start manually typing an email and coming up with different offers for every potential customer. You can automate the process of creating a sense of urgency by using banners and pop-ups on your website. Of course, make sure you pick the most popular items for the limited-time offer if you want to receive the best results out of it.
Tip #4: Automate Your Customer Service
It is true that live chats that are located in the bottom right corner of most online stores are very convenient and guarantee a faster answer to a question than a sent email could. But there is one big minus – you need to be a huge corporation in order to be able to afford to hire people and chat with your potential customers 24/7.
Even if you have money for it, you probably won’t be receiving as many queries at night to even out the salary of your night shift workers that answer questions. This is why automating customer service is very useful. For that, you can easily use chatbots that will be able to answer the main questions by offering variants to choose from.
Tip #5: Encourage User Generated Content
User-generated content can have many advantages for your online business. It builds social proof, makes you appear more interesting and more engaging as a business, creates trust, and, most importantly – boosts the feeling of authenticity. This is very important as the online business market is getting crowded with competition.
You can ask your website visitors to write reviews, add photos and videos to the reviews, or even to participate in a contest where they have to show off how they use your products. This is completely up to you. And to automate this process, simply schedule emails that suggest to write a review or participate in a contest after each purchase.