While the primary use of postcards is for marketing, there are other purposes. One such benefit is to have a laminated postcard on hand when making business networking calls and visits. This can help the person you are meeting remember who you are, what your company does, or even what type of services they offer to be prepared in advance.
Used for Introduction
You can use a laminated postcard to prime the pump by introducing yourself and your business and sending it before an upcoming meeting. A postcard can be a great reminder, especially if you have had a previous engagement at another office or venue.
A postcard can be used in conjunction with a direct mail campaign to promote the campaign further, such as sending out an invitation postcard to an upcoming event and then following up with a special offer that goes along with the event on another postcard.
For Follow Up
You can send a special offer on your postcard as a follow-up to an event. This could be related to the event, such as tickets or brochures. You can also send a thank you message postcard following an event or meeting to thank those who helped make the event happen. Include conference attendance certificates on these cards so that people can show the credentials on their résumé.
Other uses of laminated postcards include adding a message of goodwill or congratulations, like sending out a holiday season greetings card to all your contacts and prospects.
You can develop your system of saving postcards as templates for new and different types of postcards. For example, you could use a sample message on a holiday card to start and send out other special offers specifically for that holiday season.
A postcard can be used to promote an event or get client’s attention. Many businesses use postcards to promote new products, expansion plans, contests, or sales. You can even send out a special message on a birthday card for no reason.
There are many ways to use postcards for marketing purposes. Be sure you know your audience and keep the message short and to the point with a clear call to action.